Dr. Murad founds Murad, Inc., the first brand of clinical skincare products, setting a new standard for high-performance skincare. Dr. Murad launched his “skincare revolution” at a speaking engagement at Esthetics’ West Expo in May 1990. His manifesto was simple: “skincare is healthcare.” His vision was to bring skincare professionals of all stripes together to work as a team, using scientifically proven formulas and technologies, to help people achieve the healthiest, most beautiful skin possible.
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